We’re happy to introduce a completely new client: Deligate, a Swedish technology company. Together we’re taking the first steps to introduce Deligate in Carrefour stores in Belgium, with the aim of eventually being present in around 40 stores.
What is Deligate?
Deligate developed a smart solution against food waste. The system keeps track of product expiry dates and lets store staff automatically lower the price of items that are close to their best-before date, right on time. That means less food ends up in the bin, and customers regularly find a nice discount on a fresh product on the shelf.
For the introduction at Carrefour, we took care of the in-store communication. We designed and delivered info boards that explain the concept to shoppers, product stickers that make the discounted items stand out on the shelf, and ceiling signs that catch the eye from the central aisle.
A great start to a collaboration that will expand to new stores in the months ahead.
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